Alina provides strategic planning, marketing communication, and project management services to both public and private sector clients. She has successfully led the planning and implementation of numerous large-scale, multi-faceted projects over the course of her career. Providing consulting services in Canada and abroad, Alina brings a passion for value and service excellence to every assignment.
Alina led the marketing and communication program that launched Viva, York Region’s award-winning rapid transit service. This included managing the development and launch of the brand, deploying multi-media marketing campaigns, as well as business and public outreach programs.
As a director with Rogers Communications, Canada’s largest telecommunications company, Alina was responsible for several national product and service launches, managing large multi-disciplinary teams of professionals across the Rogers group of companies as well as consultants from around the world.
She worked on Toronto’s rapid transit expansion plans in the 1990s, leading the team coordinating multi-stakeholder involvement in property acquisition and site plan approvals for the Sheppard Subway. In the early part of her career, she was a land use planner, managing numerous industrial, commercial and residential projects.
Among her current projects, Alina is managing Research2Reality, a social media initiative that shines a spotlight on world-class scientists engaged in innovative and leading-edge research. She recently completed an assignment with the World Bank, where she was part of an international team of experts engaged to develop a pilot project for national management of motorization in Kenya and Ethiopia.
With expertise in land use planning, marketing communications, and business strategy, Alina brings a unique blend of experience to every assignment. Her range of interests keeps her on the leading edge of technologies, ideas, and insights.